segunda-feira, 7 de fevereiro de 2011

Os e-readers conquistaram os leitores mais jovens / E-Readers finally caught younger eyes

Aqui ficam alguns excertos de um artigo de Julie Bosman para o New York Times, em 4 de Fevereiro de 2011:

In their infancy e-readers were adopted by an older generation that valued the devices for their convenience, portability and, in many cases, simply for their ability to enlarge text to a more legible size. Appetite for e-book editions of best sellers and adult genre fiction — romance, mysteries, thrillers — has seemed almost bottomless.

But now that e-readers are cheaper and more plentiful, they have gone mass market, reaching consumers across age and demographic groups, and enticing some members of the younger generation to pick them up for the first time.

“The kids have taken over the e-readers,” said Rita Threadgill of Harrison, N.Y., whose 11-year-old daughter requested a Kindle for Christmas.


Digital sales have typically represented only a small fraction of sales of middle-grade and young-adult books, a phenomenon usually explained partly by the observation that e-readers were too expensive for children and teenagers.

Another theory suggested that the members of the younger set who were first encouraged to read by the immensely popular Harry Potter books tended to prefer hardcover over any other edition, snapping up the books on the day of their release. And anecdotal evidence hinted that younger readers preferred print so that they could exchange books with their friends.

That scene may be slowly replaced by tweens and teenagers clustered in groups and reading their Nooks or Kindles together, wirelessly downloading new titles with the push of a button, studiously comparing the battery life of the devices and accessorizing them with Jonathan Adler and Kate Spade covers in hot pink, tangerine and lime green.


“There’s something I’m not sure is entirely replaceable about having a stack of inviting books, just waiting for your kids to grab,” Ms. Garcia said. “But I’m an avid believer that you need to find what excites your child about reading. So I’m all for it.”

Pode ler este artigo na íntegra AQUI.

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